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Springtime in Niagara

From April 11th through the month of May, Tourism Partnership of Niagara (RTO2) invites travellers to get out and play in Niagara, Canada.  

TPN is Niagara's Regional Tourism Organization. Our core business and how we support the tourism industry in Niagara is through the development and execution of leisure travel marketing campaigns to key out-bound domestic and international markets.

Campaign Elements

A strategic mix of media elements will target families and couples within a 6 hour drive from Niagara, specifically highlighting the region's amazing experiences including theatre, outdoor adventure, wine and culinary, and our spectacular Niagara Falls to name a few:

  • Print Advertisements:
    • Metro News (GTA)
    • Democrat & Chronicle (Rochester)
    • Syracuse Post Standard 
  • Digital Media:
    • Programmatic display ads - GIFs
    • On-line integration on print publication websites
    • SEM
    • Paid Social - Twitter, Facebook and Instagram
  • Influencer/Blogger program with digital advertising and social media integration
  • Social Media posts - Facebook, Twitter and Instagram
  • Website integration - click button to the right to view

creative samples