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2015 Quebec Summer Campaign

From June 1st through August 31st, Visit Niagara Canada is encouraging consumers in Montreal, Quebec to experience our world class wine, culinary, cultural and cycling product. With captivating imagery, supported by copy that references the five senses (taste, hear, see, feel and smell), consumers will come to understand that Niagara is the ideal destination for sensory experiences.  

Print Ads

Full-page advertisements in the following publications:

  • OTMPC's Best of Ontario mini-magazine (French Edition) with a circulation of 470K in Quebec and 24K in Ontario via subscriber newspapers. 
  • SAQ Tchin Tchin magazine with circulation of 145K in SAQ stores and 404K through major dailies.  

Ad Copy: 
" Taste the farm-to-table flavours of a Canadian culinary hotspot.  See miles of scenic vistas and outstanding live theatre.  Hear live music in one-of-a-kind venues.  Feel unique treatments at world-class spas.  Smell the bouquet of a world-class wine destination from grapevine to glass."

Thumbnail of print advertisement

Free Standing Insert (FSI)

Distributed in two major english newspapers in Quebec, this FSI will drop 4 times throughout the length of the campaign.

Montreal Gazette
Drop dates: June 6 & July 18 (total circulation: 154,000)

The Montrealer
Drop dates: June 5 & August 9 (total circulation: 50,000)

Thumbnail of print advertisement

Thumbnail of print advertisement

Digital Media

Online display and video ads will invite consumers to click-through to the "Come to your Senses" landing page where they can enter a contest to win a luxurious wine country escape for 2 valued at $3500.  

In addition to the contest entry page, these ads will also direct consumers to a special "Come to your Senses" digital mini-magazine with a number of inviting articles strategically positioned to drive consumer interest in the Niagara Region.  

Ad Samples:

Thumbnail of digital advertisement

View the NEW video by clicking the link below:

Quebec Summer Campaign Video

Digital Mini-Magazine

Chock-full of intriguing trip planning ideas with a focus on the key products and experiences identified above, this lure piece will link users out to partner sites where they can book their next Niagara getaway.

Thumbnail of digital mini-magazine

Click the link below to read the Digital Mini-Magazine: