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Marketing Campaigns

Tourism Partnership of Niagara develops time-bound consumer campaigns designed to drive awareness and consideration for the Niagara, Canada brand primarily as a leisure travel destination. 

Each campaign leads with experience and emotion while integrating sub-regional brands and experiences using a cascading approach, focused around our primary target audiences of families and couples with a propensity to travel. 

Springtime in Niagara

From April 11th through the month of May, Tourism Partnership of Niagara (RTO2) invites travellers to get out and play in Niagara, Canada.  

TPN is Niagara's Regional Tourism Organization. Our core business and how we support the tourism industry in Niagara is through the development and execution of leisure travel marketing campaigns to key out-bound domestic and international markets.

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Past Successes

Winter in Niagara 2015/16

From Mid-November 2015 through March 2016, Tourism Partnership of Niagara (RTO2) is giving travellers many reasons to plan a getaway to Niagara, Canada. Not everyone LOVES winter, in fact, for some it can be very isolating. This campaign takes a look a the brighter side of the season including the opportunity to cuddle up and share some "together time" with loved ones.Read more

Winter Escapes

From January 26, 2015 - March 22, 2015 Niagara Canada was in-market with a Winter campaign designed to entice prospective travellers to consider the region for an overnight winter escape.Read more

2015 Quebec Summer Campaign

From June 1st through August 31st, Visit Niagara Canada is encouraging consumers in Montreal, Quebec to experience our world class wine, culinary, cultural and cycling product. With captivating imagery, supported by copy that references the five senses (taste, hear, see, feel and smell), consumers will come to understand that Niagara is the ideal destination for sensory experiences.Read more

2015 NYC "Bucket List" Campaign

Tourism Partnership of Niagara has taken the New York City market by storm with an exciting spring/summer campaign. From May 11th through July 26th, the Niagara Canada brand will be top of mind with a call to cross Niagara Falls off your "bucket list" this summer.Read more