About

Background

The Tourism Partnership of Niagara (TPN) was established in 2010 as one of Ontario’s 13 Regional Tourism Offices (RTOs). Representing all of the municipalities within the Regional Municipality of Niagara, the TPN is an independent, industry-led, not-for-profit organization responsible for working with tourism partners to enhance and grow Niagara’s tourism products and marketing activities.

The TPN represents the Niagara region, which comprises a large geographic area with a rich and diverse tourism industry. By recent count there are well over 200 established organizations actively engaged in tourism or economic activities in which tourism plays a significant role. There are thousands of private operations and each of these organizations maintains, in one form or another, tourism marketing and/or development plans, and most of these organizations also participate in cooperative local, regional, and sectoral marketing and advertising initiatives that are supported by plans of their own. The Tourism Partnership of Niagara represents the geographic area of:

  • City of Niagara Falls
  • City of Port Colborne
  • City of St. Catharines
  • City of Thorold
  • City of Welland
  • Town of Fort Erie
  • Town of Grimsby
  • Town of Lincoln
  • Town of Niagara-on-the-lake
  • Town of Pelham
  • Township of Wainfleet
  • The Township of West Lincoln

Funding

The current funding that is being provided to Niagara is relatively small ($ 3.5 million) in relationship to the region’s tourism receipts of almost $2 billion per year. Accordingly, the overriding goal of the TPN is to leverage and maximize the tourism assets, activities and resources already in place today and then use Provincial funding to expand Niagara’s destination development and marketing efforts.

Vision

Become the #1 international tourism destination in North America by creating a Niagara discovery experience that is so naturally awe-inspiring, so vibrant, and so much fun that visitors can’t wait to be a part of it.

Mission

Enhance and grow a highly competitive tourism region through visitor-centric strategies. Build a strong relevant brand that maintains Niagara’s reputation as a world-renowned destination for leisure and MC&IT travel.

Mandate

TPN’s mandate is to provide leadership and coordination to attract more visitors, generate more economic activity and create more jobs across the Niagara region.